AVIVA accelerates claims and reduces privacy risk with AI-powered Secure Redact
Background and challenge
The insurance industry is at an inflection point. With increasing use of CCTV cameras, dash cams, and mobile video footage in commercial and public spaces, video is quickly becoming a key source of evidence for claims. However, while video from public spaces offers a new, critical data point, it also introduces a significant privacy issue: footage from public spaces often features the personal data of people not involved in the claim.
That means that companies processing claims, such as AVIVA – one of the UK’s leading insurance, wealth, and retirement businesses, with major operations in Canada and Europe – must anonymize aspects of the video (such as faces and license plates) before processing and sharing it. This significantly slows the claims process, increasing the timeline for claimants and providing a significant amount of compliance risk if data is missed. Additionally, longer and more complex videos have often been unusable due to the time required for redaction, limiting their potential in claims processing.
Processing more claims, faster with automated video redaction software
To boost productivity and support their privacy initiatives, AVIVA sought a solution that could automatically protect sensitive client data while at the same time, improve ‘time-to-claim’, supporting their commitment to privacy.
This need led them to Pimloc’s Secure Redact privacy platform, an AI-automated video redaction software that enables them to redact high volumes of variable footage and difficult clips of video, audio and text with ease and professionalism.
With Secure Redact, there is no sacrifice between speed and accuracy, ensuring customers receive faster claim resolutions without compromising data protection.
The value of the Secure Redact platform for AVIVA
Secure Redact enables AVIVA to quickly and responsibly handle footage however it was captured – capable of redacting personal data from video footage used in insurance claims up to 200 times faster than traditional video editing services.
The technology can be deployed selectively, so it can remove some or all faces or other identifying information. As a result, video and audio clips that have been selectively anonymized with Secure Redact can be supplied externally, while staying compliant with data privacy laws and regulations.
In addition to speeding up the claims process, Secure Redact helps AVIVA adhere to regulatory privacy laws including GDPR in the UK/EU and PIPEDA in Canada.
Specifically, for their UK/EU operations, Secure Redact helps mitigate risks related to data sovereignty, cross-border data transfers, and ensures compliance with the stringent requirements of GDPR – especially around the anonymization of personally identifiable information (PII) in video data.
Furthermore, Secure Redact provides AVIVA with professional-looking video output, delivering polished, high-quality redacted content that can be shared confidently externally – a clear improvement over time consuming and tricky manual editing tools.
